Tag Archives: positioning

Building a message map

A message map is the best way to ensure that your messages are clear and targeted. It’s essentially a flowchart that shows the stages a prospect goes through until they become a buyer, along with the objections they have at each stage of the process and the content needed to overcome those objections. When I did a lot of startup acceleration, this process was part of our “secret sauce,” and in 2009 I finally got around to writing it up.