Tag Archives: funding

Someday the magic will stop

We’re wired to seek controversy and novelty and to find false positives; all of these make bad science but good headlines. We have to stop all this magical thinking, or the magic itself will stop.

The purpose of your first slide

Your first slide is your most important one, because in an attention-starved world, it’s the one that convinces the audience to invest their time. The closing ask, the ROI, the call to action are all critical—but they mean nothing if your audience isn’t engaged.