Startup Marketing

How early stage companies should craft their brand, share their message, and grow their markets.

The three kinds of CEO

There are three kinds of CEO. If you run a startup, you’re one of them. And therein lie your strengths and weaknesses.

The purpose of your first slide

Your first slide is your most important one, because in an attention-starved world, it’s the one that convinces the audience to invest their time. The closing ask, the ROI, the call to action are all critical—but they mean nothing if your audience isn’t engaged.

Hacker, hustler, designer … analyst?

Early-stage firms need to iterate to product/market fit before the money runs out. In addition to the traditional trifecta of hacker, hustler, and designer, every startup needs an analyst—or at least an analytical mindset.