Solving for interesting


Get the short URL

After a few years of writing in too many places at once, I’ve decided to consolidate things under one roof. Welcome to that roof.

Solving for Interesting is a philosophy. It means trying to find the fascinating, novel, or thought-provoking angle, rather than rushing to fame, or profit, or ownership. In a world where everything competes for our attention, it’s often the most interesting thing that wins out.

Hopefully you’ll find something useful here. I’ve broken the site up into four separate sections:

  • Bitnorth, which will be a home for the annual conference we run North of Montreal. It’s in its fifth year now, and with the help of some friends, I’ll likely be expanding it and sharing the format.
  • Good conference, which focuses on planning and running events that rock. I’m not sure how I got involved in running events, but it’s been over ten years now, and I’m hoping to share some of those lessons. I’m also about to release a short book for presenters on how to propose, prepare, and deliver content that doesn’t suck.
  • Startup marketing, which includes stuff from Rednod (a startup accelerator I ran) and Year One Labs (a Montreal incubator) as well as my experience running product and marketing for tech startups. At some point, some of this will probably become a book too.
  • The usual “everything else” section, which looks at technology, society, and other topics that don’t fit neatly into the aforementioned buckets.

Any blog is manifest narcissism; I’m hoping that by consolidating the stuff I’ve been writing into one place—and including links to stuff written elsewhere—I’ll be able to create something a bit more coherent.