startup-marketing-intro

Startup Marketing

How early stage companies should craft their brand, share their message, and grow their markets.

Read these and understand the future

There’s a lot going on. Here’s some vital reading on human/machine interfaces, pseudonymous currencies, smart automation, and the service economy.

Game-changers and game theory

Organizations resist change because they’re in an equilibrium, and it takes a disruption to move the market they’re in to a new one. Or why Visa doesn’t care about me.

What makes a great startup

It’s not enough to have a great idea—you need the baby steps to get mere mortals there. Some thoughts on the table stakes for a great business.

Design for interruption

Stop designing for mobile. Instead, design for interruption. The future of computing is prosthetic brains, and those who figure out how and when to interrupt us will win.

Thrust and Lube slides

Slides from my Startupfest 2012 presentation on coefficients of friction, affectionately titled Thrust And Lube.

Thrust and lube

For thousands of years, humans have fought friction with force to bend the world to their will. But a digital world is frictionless, and successful companies focus on lube, not thrust, to disrupt their industries.