startup-marketing-intro

Startup Marketing

How early stage companies should craft their brand, share their message, and grow their markets.

The challenges of 2-sided marketplaces

October 10, 2014 – 9:54 am by Alistair 1 Comment

After four conversations about 2-sided marketplaces this week, I’ve summarized some of my thoughts here.

Why I invested in OnBeep

August 20, 2014 – 2:00 pm by Alistair 2 Comments

I invested in OnBeep. I don’t do much investing; here’s why this is different.

The three currencies of the online economy

July 16, 2014 – 3:44 pm by Alistair 0 Comments

Attention, Reputation, and Money are the three currencies of the online economy, and businesses that build to this triple-bottom-line have far better chances of success.

Read these and understand the future

February 9, 2014 – 5:43 pm by Alistair 0 Comments

There’s a lot going on. Here’s some vital reading on human/machine interfaces, pseudonymous currencies, smart automation, and the service economy.

Game-changers and game theory

October 14, 2013 – 6:41 pm by Alistair 6 Comments

Organizations resist change because they’re in an equilibrium, and it takes a disruption to move the market they’re in to a new one. Or why Visa doesn’t care about me.

What makes a great startup

February 20, 2013 – 3:59 pm by Alistair 6 Comments

It’s not enough to have a great idea—you need the baby steps to get mere mortals there. Some thoughts on the table stakes for a great business.