startup-marketing-intro

Startup Marketing

How early stage companies should craft their brand, share their message, and grow their markets.

Dear Canada: Stop apologizing

It’s time to stop writing press releases and start hacking markets. Because the world’s best startups have a dirty secret: they’re all a little bit evil.

The audience sweet spot

If you’re running an event or doing content marketing, you’re trying to hit this sweet spot: the right topic for the right audience on the right medium.

Pitchers not buckets

Forget leaky buckets—for SaaS, a leaky pitcher is a way better metaphor.

The challenges of 2-sided marketplaces

After four conversations about 2-sided marketplaces this week, I’ve summarized some of my thoughts here.

Why I invested in OnBeep

I invested in OnBeep. I don’t do much investing; here’s why this is different.

The three currencies of the online economy

Attention, Reputation, and Money are the three currencies of the online economy, and businesses that build to this triple-bottom-line have far better chances of success.